People do not decide their futures, they decide their habits and their habits decide their futures

YC vs everyone else on what founders should build

YC be like "build something people want."Everyone else be like "solve people’s pain."But here's what most founders miss:People don't always want what they need.They need to eat healthy,... Read more

From Xtotech to ZifTech Africa: A New Name for a Bigger Vision

📢 Public Announcement: We’ve Changed Our Brand Name!We are excited to officially share some big news with you! After years of operating and growing as Xtotech NG, we are proud to announce that... Read more

Stop Calling It a "Subscription"! How Name Changes Boost Conversions by 43%

Just switched to calling our monthly plan a "membership" and saw signups double overnight. The psychology behind this simple change can transform your business faster than any technical tweak. Tired... Read more

Just make it EXIST first. You can make it good later.

A great design is one that would explain why anyone would want to pay for the product